What is VIP²?

VIP² stands for “Values driven, Informed, Passionate People.”

Whether it is an organization, or society as a whole, true sustainable success is dependent on Values driven, Informed and Passionate People.

At VIP², we believe an organization’s bottom line is directly tied to the work environment and the people in that environment. Unfortunately, the impact of the work environment/people doesn’t appear as one “line item” on the P&L statement so it is often ignored or given minimal focus. However, every executive and every leader inherently knows that the impact of these factors is extremely significant and is woven into EVERY LINE of the P&L. Great leaders will act on this knowledge.

We have worked in VIP² environments and those at the other end of the spectrum so we know first hand that amazing results can be achieved and lives can be transformed when an organization cares for their people, invests in them through training and development and holds them to high expectations.



We serve as catalysts for organizations and their people by exposing them to a different view of what true, sustainable success looks like — success that extends beyond the walls of the workplace and by equipping them to realize this broader view of "success".

Be Personal

  • We are known as a caring and trusted partner, not just a “vendor”
  • We seek to impact people beyond their work life
  • We seek to serve all levels of people, not just the executives

Be Professional

  • We demonstrate excellence in everything we do
  • We are reliable and trustworthy
  • We passionately work to exceed client expectations

Be Purposeful

  • We look “different” due to our commitment, compassion, and our joy
  • We put people before profit. Period.
  • We seek to leave a legacy with all we do

Our collective “heart” as an organization

Our clients value VIP² because unlike many “outside” advisors, we have a true vested interest in both the organization’s bottom line and the people themselves. We become trusted confidants at all levels in the or ganizations we serve, which creates relationships and partnerships that are decidedly unique. Click here to read our client testimonials supporting this key VIP² difference.

We are trusted advisors with varied real world leadership experience

Founder Jon Harrison served a 25 year career building successful teams in the US, Japan and Australia and now has created a VIP² team of professionals with varied backgrounds and leadership experience. We’re not just a team of trainers or consultants. We have been in your shoes and have lived what we teach.

We offer a world-class service at a great value

We passionately work to exceed client expectations and seek to leave a legacy with all we do. In staying true to our vision, we deliberately set our fees at levels that make them accessible to all sizes of organizations and levels of attendees. We become trusted confidants at all levels in the organizations we serve, which creates relationships and partnerships that are decidedly unique.

We are comfortable working with CEOs, hourly front line workers and everyone else in between

We truly care about people, no matter what their title is. Every hand is important and plays a significant role in the success of an organization.

To find out more about our training and services, click here

Our Staff

Our staff is a diverse group of leaders from all sectors of the economy who have been in your shoes…not “trainers” who lack real world experience. They are experts, scholars, and teachers and are real world professionals, bringing expertise from years of experience in their fields. But while our faculty members are successful in their chosen fields, they are close to home and understand your world. VIP² University Faculty are committed to your success in fulfilling the VIP² standards for excellence.

Jon Harrison

At the peak of a successful 25-year career at Caterpillar Inc. (including director-level positions in Au...

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Harry Li

Harry Li consults with a variety of businesses, nonprofits, educational institutions and churches on iss...

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Deb Sadler

Born in West Germany, Deb Sadler has spent most of her life in Central Arkansas. Her Masters Degree in H...

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Victor Davis

Having held management roles in the hospitality industry for nearly 30 years, Victor Davis knows...

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Breanna Wells

Breanna Wells has 15 years experience in journalism, marketing and communications, including a decade-lo...

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Jennifer Harrison

Jon’s wife Jennifer Harrison is his inspiration and closest advisor in every way. She also brings a uniq...

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Tanner Hubbard

After receiving a bachelor's degree in Business Administration from the University of Central Arkansas, ...

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