VIP2 Share your Story
After the customary greetings and exchange of business cards the presentation began. Although our visit was arranged due to this supplier's lack of satisfactory delivery and sporadic quality problems, every indication from the presentation was that this was a world-class operation. The presentation was professionally produced and the "cast of characters" were neat, smiling, and looked to be very productive. Impressive, to say the least. What followed was also impressive. We spent the next 30 minutes listing to a verbal oration of how this company was expanding; adding people and planning for future orders.
After this hour of 'build up' we next went on a shop tour. Immediately upon entering the shop it was obvious that something was wrong. Basically, nothing on our tour was consistent with the "management view" and presentation of this business. The most disheartening part was the management group we were with did not recognize the difference. They need a VIP2 overhaul!
I am a Fresh Market (FM) and Whole Foods (WF) lover...however, as I started frequenting both of them I realized there was a big difference in the customer service. Let's start with the Meat/Fish Counters: WF will not only wait on you with a smile, but
will also give you insight on daily specials, fresh shipments that just came in, and recipe advice. At FM, you're lucky to get eye contact let alone any "further information" on any of their products. Next, the deli: WF, busy prep cooks/prepared food chefs
are there to wait on you promptly and will offer sampling. FM deli employees usually seem preoccupied with getting their prepared foods done and checked off the list and a person usually has to be called over. Let's talk Produce: Both have quality products
but there always seems to be a produce guy hanging around at WF waiting to cut open a piece of fruit for you to try before you buy. At FM, they're a little more scarce and don't always seem knowledgable. As for checkout: WF is always friendly. FM is sometimes
friendly, sometimes not...depends on the day. It also came to my attention one day that they have management issues regarding standards for employees showing up on time, skipping work, etc....but I think they're working that out. I will still go to FM bec.
they do a good job of providing high quality ingredients, but I'd much rather shop at WF and would definitely rather work there. FM NEEDS VIP2!
One of the sub shop guys who was working stopped everything he was doing and started talking to a random lady that came in off the street. The guy then proceeded to not listen to a word I said and my sandwich ended up being a turkey tuna mess...
They could have really used the VIP2 treatment!!!